A man with black glasses and dark hair sitting comfortably in a modern cafe or restaurant with large windows and indoor plants.

“RAYA”

Meaning (Indonesian), Noun:

Celebration

Randy Jaya is an independent graphic designer. ‘Raya’ is the body of work; a culmination of diverse ideas, concept driven aesthetics, and ultimately a celebration of creativity.

BRANDING PROCESS

After more than a decade working with branding and advertising agencies, I’ve built a diverse skill set that allows me to support your project across every stage, making the process smooth and considered throughout.

  • Every project begins with a Discovery Session — a comprehensive brand workshop designed to uncover the heart of your business. Together, we explore your vision, mission, values, audience, and goals, while unpacking how branding works and how it can best support your business. This collaborative session builds clarity, alignment, and a shared understanding before any design begins.

  • Here’s where clarity is created. I translate insights into a clear strategy — defining your brand positioning, messaging, and visual direction. This becomes the framework that guides every creative decision that follows.

  • Ideas take shape through thoughtful design and exploration. From logos and visual systems to illustrations, layouts, and content, I develop concepts that align with your strategy and bring your brand to life in a meaningful way.

  • Design is a collaborative process. Together, we refine and polish the work, ensuring every detail feels considered, cohesive, and true to your brand. This is where good ideas become great ones.

  • Once finalised, I prepare everything you need to launch with confidence. You’ll receive well-organised files, clear guidance, and support to ensure your brand is ready to show up consistently across every touchpoint.

PRICE LIST

  • Building your brand will provide us with the backbone of your creative output. A brand is more than just a logo, it’s a visual ecosystem that provides us with all the necessary tools to communicate your story. Complete with a comprehensive style guide that entails all the information to maintain a cohesive brand, a stationery set and a suite of graphics that is ready to be used across many platforms.

    From $3000 AUD (GST included)

  • Strong branding requires a solid print output. We can help you create and extend your brand on to any imaginable print medium.

    E.g. Advertising, Publication, Posters, Packaging, Menu design, Annual Reports.

    Priced on application

  • Interior and exterior signage that houses your logo and maximises your communication output. We are in close contact with many sign producers that can provide reliable and cost effective outcomes.

    Priced on application

  • Whether you are looking to breathe new life onto corporate communications or you want to communicate an idea in a dynamic and memorable way, custom illustrations can make a difference for any business.

    From: $2500 AUD (GST included)

  • An integral part in communicating your value to your audience. We can build simple yet powerful websites using Squarespace or create a comprehensive and custom coded Wordpress site.

    From $2500 AUD (GST included)

  • Content suite of 10 posts created using photography, animation, copywriting and graphic design.

    From $750 AUD (GST included)

  • We work closely with a photographer to provide concept direction and styling to ensure your brand is portrayed consistently and beautifully.

    Priced on application (GST included)

Inside a modern sushi restaurant with bright lighting, people ordering food at the sushi counter, and a large illuminated sign that reads 'SUSHIJIRO' in English and Japanese characters.

Friends

There are a lot of moving parts in order to make your idea a reality. I happen to know some great contacts that can help your business reach its true potential:

– Interior designers
– Printers and signage producers
– Photographers
– Animators
– Builders
– Copywriters
– Food consultants
– PR agencies.

Send me a message

Every great project begins with an idea. Whether you’re rebranding, launching something new, or ready to elevate your craft, how your brand communicates will shape the way people connect with it.