I design brands for food, hospitality and culture-driven businesses
Randy Jaya is a Melbourne-based graphic designer working with founders, small businesses and creatives who care about what they’re building. He specialises in strategy-led branding and digital and graphic design, with a strong focus on hospitality, commercial and lifestyle projects. Every project he undertakes is about transforming ideas into long-lasting, memorable experiences.
Branding & Identity
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Graphic Design
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Illustration
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Brand Strategy
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Marketing
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Social Media
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Photography & Videography
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Branding & Identity | Graphic Design | Illustration | Brand Strategy | Marketing | Social Media | Photography & Videography |
CASE STUDIES
A selection of recent work across branding, strategy and design. Each project reflects a close collaboration with passionate founders and growing businesses. Click through to explore the thinking, process and outcomes behind each case study.
Services
RAYA offers a considered mix of strategy, design, and creative thinking to help brands show up with clarity and confidence. Every service is grounded in purpose and crafted to work together, creating brands that not only look good but also communicate clearly and connect meaningfully with their audience. Read more about our process
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Strong brands don’t happen by accident. Brand strategy is where we define your purpose, positioning, and personality, so every decision has clarity and direction. It’s the foundation that ensures your brand not only looks good, but makes sense, connects with the right audience, and stands the test of time.
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This is where your brand comes to life visually. From logos to complete visual identities, I create bold, considered designs that feel authentic to your business and memorable to your audience. The goal is a brand that looks confident, cohesive, and unmistakably yours.
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Design that people can hold, flip through, and remember. Whether it’s packaging, menus, signage, or editorial layouts, I focus on clarity, craftsmanship, and visual impact. Thoughtful design that elevates your brand in the real world.
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Custom illustration adds personality and warmth that stock visuals never can. From playful to refined, my illustrations are created to enhance your brand’s story, bringing ideas to life in a way that feels distinctive and human.
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Scroll-stopping visuals designed with purpose. I create social content that feels on-brand, engaging, and consistent, helping businesses show up confidently and connect with their audience across platforms without losing their identity.
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Good design needs strong messaging to match. I help shape content that communicates clearly, sounds like you, and supports your wider marketing goals — from campaigns and launches to ongoing brand storytelling.
past collaborators
Let’s bring your
idea to life!
I’m always happy to connect over a coffee and talk through your business, ideas, and goals. Location is no barrier, I work with clients in Melbourne, interstate, and overseas.