DRAGON HOT POT
Dragon Hot Pot are pioneers of Malatang-style hot pot in Australia, introducing Melbourne to a self-serve hot pot experience that was truly groundbreaking at the time. As the first of its kind in the local dining scene, the brand needed to reflect both its innovative approach and its deep connection to traditional Szechuan flavours.
The visual identity was designed to be bold, energetic and instantly recognisable, balancing contemporary appeal with cultural authenticity. Strong graphic elements and confident colour choices were used to create a brand that feels fresh and modern, while still honouring Dragon Hot Pot’s Szechuan roots.
Since launching the brand in 2017 with Raya, Dragon Hot Pot has continued to grow, expanding internationally with multiple locations across Australia, Jakarta and Singapore — a testament to the strength and scalability of the identity.
Branding + Art Direction
Print Design
Digital Design
Signage Design
Illustration
Sushi Jiro has expanded to 11 locations across Melbourne in prime shopping centres and CBD.
