RAFAEL’S COFFEE

Rafael’s Coffee is a beloved local brand known for its artisan, small-batch roasted coffee in the Macedon Ranges, Victoria. Its loyal following, both at artisan markets and online, speaks to the brand’s authenticity and connection to the local community.

The brand refresh aims to enhance Rafael’s Coffee’s identity while honoring its roots. The new logo takes inspiration from Rafael’s handwritten signature, embodying the personal touch, craftsmanship, and authenticity that define the brand. This approach celebrates the artisanal quality of the coffee, reinforcing its local and heartfelt origins.